# OOO creative direction pack Twenty-seven creative directions across fifteen reference brands, including photographic category worlds and product-composition families. Real brands are research references, not clients. Replace placeholder brand names and attach your own product imagery. Rendered preview studies are composed from attributed real photography and code; these full-scene generation prompts have not been run in this preview. ## The everyday squeeze Reference: [Graza](https://www.graza.co/) Create a fully designed ecommerce campaign hero for an independent olive-oil brand called Sunday Press. The visual idea is everyday kitchen confidence: useful objects photographed with enough character to carry a whole campaign. This is a complete composed outcome, with typography and shopping structure, not an empty background. Canvas and structure: horizontal desktop hero, 16:9. A pale acid-butter ground, #EDF1BC, fills the canvas. Use an open left two-fifths for the message and a generous right three-fifths for the products. Top navigation is small and practical: brand name at far left, “Oils / Our approach / Recipes” in the centre, “Bag (0)” at far right. One thin olive-coloured rule under the nav. No browser frame. Main headline, exact wording: “Good things, by the squeeze.”. Set it in an unusually wide, heavy, friendly grotesque with compact letter spacing. Use dark olive #263D27. Break into two or three deliberately balanced lines, with one line reaching toward the bottles. Preserve every word. Allow the shoulder of one bottle to cover only a small terminal or lower edge of a letter; leave counters and entire word shapes readable. Product arrangement: three supplied, accurately labelled olive-oil bottles at different heights. The tallest stands just right of centre, turned eight degrees so both label and ribbed cap can be seen. A smaller finishing-oil bottle sits forward and to its left, with its neck crossing the headline’s lower-right edge. The third bottle, slightly farther back, creates an uneven skyline. Their bases rest on the same real-looking surface. Use the actual bottle silhouettes, colours and caps supplied by the client; never replace them with a generic glass decanter. Add one small piece of torn bread near the lower-right corner only if it balances the frame. No floating olives or decorative blobs. Lighting and materials: a large soft window source from upper left, a restrained reflector at right, subtle grounded shadows extending diagonally backward. Preserve matte plastic, printed label paper, tiny cap ridges and authentic highlights. Light should feel like a sunny working kitchen, not a glossy cosmetics shoot. No fake oil droplets on packaging. Minimal texture on the ground; no heavy noise or paper-effect overlay. Secondary copy at lower left: “For the meals you make on repeat.” In a small, warm, practical sans-serif, maximum two lines. Below it, a rectangular olive outline button reading “Meet your daily oils →”. Bottom-right annotation: “THE EVERYDAY EDIT”. Do not add prices, discounts, review stars, delivery promises or environmental claims. Palette: pale acid butter, deep olive, chartreuse used sparingly, and the existing packaging colours. Mood: confident, edible, familiar, witty, useful. Keep visual emphasis on one headline and one bottle group. Avoid rustic farmhouse props, distressed chalk type, wooden chopping-board wallpaper, decorative circles and generic luxury gold foil. Input contract: Image 1 onward are the client’s actual products. Preserve their identity, proportions and label text. If only inspiration images are supplied, invent an original placeholder package and mark it as a concept; do not transplant another brand’s logo. For a background-only production pass, omit products and all text, preserve the specified left negative space and ground/shadow direction. Add the actual cutouts and exact typography after generation. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## A small seaside feast Reference: [Fishwife](https://eatfishwife.com/) Create a finished campaign hero for Little Harbour, a contemporary tinned-seafood shop. Art direction is a sunny seaside postcard crossed with a small independent food magazine. It should feel collected, sociable and appetising. Let the product packaging provide the illustration; do not cover the entire design in unrelated doodles. Canvas: horizontal 16:9 desktop landing-page hero. A warm butter-paper ground #F8ECD8. Frame the main content with a single narrow tomato-red border set well inside the outer margin, more like the edge of a printed postcard than a UI card. Keep the frame straight and unembellished. Top-left is the brand name in an original compact wordmark. Top-right has small plain links “Tins / Recipes / Our story” and a shopping-bag count. Typographic composition: reserve the top quarter inside the frame for the exact headline “A little tin. A whole occasion.”. Use a robust, friendly, slightly compressed display face, tomato-red or deep oxblood #772D32. Text follows a deliberate stepped arrangement: a shorter first line, a longer second line. A small packaging corner may cross the bottom-right of the last line, but the words must be immediately readable. Avoid imitation hand lettering and do not copy the wordmark of the reference brand. Central still life: a cool faded-blue cotton napkin, loosely folded, occupies the lower-right two-thirds. Place three supplied tins in an off-centre triangular group: one upright carton behind, one closed tin lying flat in front, and one open tin at a shallow angle. Preserve the supplied packaging artwork, typography and tin geometry. The open tin contains believable fish with a soft oil sheen, not an abstract paste. If no accurate opened-product reference is supplied, keep all tins closed. Add a small white ceramic plate, a single silver fork, a lemon half and a few crumbs. Cropping the plate at the edge is welcome. Do not add a feast of unrelated seafood. Photography: overhead-to-three-quarter table view, approximately 35 degrees down, with daylight from the upper right. Slightly crisp midday shadows; tactile folded cloth; brushed metal edges and a believable ring-pull. Food is delicious but unvarnished. The packaging colours remain vivid. The napkin should never become an all-over wallpaper behind the reading area. Lower-left content: “Make something of snack time.” Set small and left aligned in a readable humanist sans. One underlined text link beneath: “Find your favourites →”. A small line below the main frame reads “A GOOD THING TO BRING.” Keep the remaining paper calm and open. No star ratings, made-up provenance, fishing certifications, nutritional promises, prices or sale stickers. Palette: tomato red, butter paper, faded marine blue, lemon yellow in the fruit, silver from the tin, existing illustrated packaging colours. Mood: independent food shop, Mediterranean lunchtime, friendly occasion, collectible packaging. The result must look like a carefully composed campaign rather than a pile of tins pasted on a generic gradient. Input contract: use the client’s real product images for identity. Reference images demonstrate the balance between packaging, colour and photography, not permission to copy another label. For production, generate the cloth/table/plate scene separately without text or recognisable packaging, then composite verified product cutouts and the exact headline. Leave a clean top text field. Preserve shadows and camera angle across carousel variations. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Colour, at home Reference: [Dusen Dusen](https://www.dusendusen.com/) Create a complete desktop campaign hero for a graphic home-textile brand called House Assembly. The direction is disciplined colour and everyday domestic texture: a functional Swiss product catalogue photographed in an actual lived-in room. Confident, slightly eccentric and materially believable. This should not resemble the olive-oil or beauty layouts in the same campaign library. Canvas and division: horizontal 16:9. Divide the frame into a large photographic area occupying approximately 70% of the width on the left and a narrow, vivid butter-yellow typography field #F4DF65 on the right. The boundary is straight and unapologetic. Do not add floating background shapes. A thin dark green line runs along the top and bottom edges. Navigation is sparse: brand at top-left, a single “Browse textiles” link at top-right. Photo field: a real compact bathroom or bedroom with off-white plaster, a daylight window and one simple painted-wood or tiled architectural detail. Show the client’s striped towel or blanket as the clear protagonist. Hang one towel on a rail, fold another on the ledge and let a third enter as a cropped foreground edge. The supplied product’s stripe order, colours, scale and hem construction must stay accurate. Do not invent a matching cushion, stool or lamp unless it is explicitly supplied as a product. Keep the room modest enough that the textile is what we remember. Composition and cropping: use a confident straight-on view with one strong vertical and one horizontal line. Crop the towel close enough to see loops of cotton and uneven folds, while retaining a sense of room. In a second small rectangular inset near the bottom of the photo, show a genuine close view of the same weave or edging. The inset has square corners and no drop shadow. It is a material annotation, not an app card. Right-hand typography field: exact headline “A room with rhythm.”, set large in a heavy, compact sans-serif. Ink is dark green #243B30. Stagger line lengths while preserving a common left edge. The headline uses most of the band’s width but never kisses its edges. Under it, two short lines: “Pattern with a practical side. Made for the rooms you use.” If a real material claim has not been verified, do not replace that copy with claims about organic cotton or sustainability. Bottom of the yellow band has a plain dark-green button reading “Find your colour →”. One small square catalogue index, “THE HOME EDIT”, is acceptable; no fake SKU or stock data. Light and surface: soft window light, not a 3D render. Real terry pile, slightly creased fabric, painted wall texture and quiet lived-in details. No plastic-looking textile, exaggerated satin sheen or perfectly repeated computer-generated folds. Colour should be bold but the room should remain believable. Pattern is already the visual energy; the surrounding design stays rigorously plain. Input contract: supplied product photos define identity and dimensions. Use a photographic reference of the client’s actual textile whenever possible. If staging cannot preserve the exact weave and stripe pattern, keep the original product photo intact in the main panel and limit generation to contextual architectural surfaces. For the production scene pass, omit brand text and all UI so exact typography can be placed later. The final composition should be immediately legible at mobile size. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## A botanical pause Reference: [LEIF](https://leifproducts.com/) Create a fully composed ecommerce hero for Native Interval, a botanical hand-and-body-care brand. The scene should feel like a small architectural pause in a warm bathroom: quiet, tactile and observant. This is a restrained product story, not generic spa imagery, and not a decorative botanical illustration. Canvas: horizontal 16:9 desktop hero. Warm pale mineral green #E7E0CB, with olive-brown ink #3B4333. The left third is a controlled reading column; the right two-thirds form a generous still-life photograph. Keep the transition between type and photography quiet, either on the same coloured ground or with a clean vertical division. Top navigation: the original brand name at the far left, “Hand / Body / Scent” in small understated text on the right. No oversized shopping icons and no top promotional strip. Headline: exact text “A slower kind of ritual.”. Set in a thoughtful bookish serif with a modest contrast between thick and thin strokes, large enough to hold the left field but never a giant poster. Give the lines generous leading and short, intentional breaks. Body copy uses a neutral humanist sans-serif. The combination should feel like a product label and a well-edited book, not an imitation fashion magazine. Place a short line beneath: “A small daily moment, well considered.” Below that, an underlined link reading “Explore the ritual →”. Still life: one supplied amber or coloured hand-wash bottle stands on a low pale stone block near the right edge. Its front label faces the viewer, with the pump turned slightly away. A second supplied refill pouch or matching lotion may sit behind, lower and quieter, only if the client actually sells it. Use one real botanical stem associated with the supplied product, entering diagonally from the upper-right edge. Keep its species identifiable from the brief; if the ingredient is not verified, use no plant rather than inventing a botanical claim. Add a thin linen fold at the foot of the plinth, occupying less than 10% of the frame. Lighting: late-afternoon window light from the left, soft but directional. Amber glass should transmit a warm glow on the stone, pump plastic should stay matte, and the label should remain optically sharp. Shadows fall naturally behind the block. Fine imperfections in stone and linen are welcome. No lens flare, mist cloud, splash arc or artificial dew covering the text. The product’s label must be clearer than any background detail. Spatial rules: at least a quarter of the frame remains genuinely open. Product scale is deliberate: the bottle occupies roughly half the frame height. No floating bottle and no scenic jungle. Any product-over-text interaction is limited to an extreme edge of the reading field, never through the headline or label. Footer has only “HAND / BODY / EVERYDAY” in small spaced text; no ingredient lists rendered as decorative microtype. Input contract: preserve exact supplied bottle, pump, cap, label artwork and proportions. Do not invent clinical outcomes, certifications, origin claims or skin-benefit claims. Reference-brand mood is inspiration only. Generate an empty stone/linen/light scene for a production-safe background pass; then composite the real bottle and exact typography. Do not ask a model to reproduce fine label copy from memory. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## After the garden Reference: [Flamingo Estate](https://flamingoestate.com/) Create a complete desktop landing-page hero for Orchard Hours, an independent garden-inspired fragrance and home-ritual brand. The visual premise is the last hour of sun in a productive garden, translated into an interior still life. Lush and sensorial without being ornate. This is a photographic luxury direction, distinct from a bright pantry poster. Canvas: horizontal 16:9. Use a deep dried-tomato ground #722F26 over the left half, and a dark, warm, close-cropped still-life photograph on the right. The image may softly extend behind one or two letters at the division, but do not lay the entire message over a busy photograph. The outer edges have generous margins. Top-left is the original brand name in a fine, tall serif; top-right a minimal three-item line “Home / Garden / Our approach”. A small plain “Bag (0)” can sit at the extreme right. Headline: “Bring the outside in.”, exactly. A dramatic high-contrast roman serif with a softly italicised final word if the typeface allows it. Warm parchment #F8E8CD. Set as two or three asymmetric lines in the left field, not centred. The first line is restrained; the last is larger and gently reaches toward the image. Preserve ample line spacing and clean letter silhouettes. No distressed type, handwritten calligraphy or faux engraved crest. Photograph: a supplied dark-glass candle or fragrance bottle sits low and right on aged terracotta or warm weathered stone. Retain the exact vessel, label, glass colour and wax height. If a candle is shown lit, the flame is small and optically believable, with no dramatic plume of smoke. Add only two or three actual contextual objects: a tomato branch with irregular leaves, a single ripe tomato cut at the frame edge, or a textured linen cloth. Botanical props must be relevant to the verified fragrance; if no ingredients have been supplied, replace them with unbranded stone and linen. The product remains the brightest organised shape in the photograph. Light and texture: hard late-afternoon sunlight entering from upper left, with deep falloff into warm brown shadow. Visible leaf-vein shadows on plaster, irregular terracotta pores, a real glass reflection, subtle natural film grain. The dark areas retain detail. Avoid orange-and-teal movie grading, plastic fruit, a perfect computer-generated garden, excessive bokeh and meaningless gold dust. Content: under the headline, one narrow sentence in a small refined sans-serif: “For rooms with a little more feeling.” Below it, a simple parchment outline link/button “Explore the home collection →”. Bottom-left has the note “A MOMENT TO COME HOME TO.” Leave all claims, pricing and shipping policies out. No founding date unless the client supplies one. No invented awards, fragrance notes or sustainability claims. Input contract: supplied product images are identity locks. Preserve labels and geometry; do not transform real packaging into a fictional brand. Use the reference solely to establish material richness and photographic pacing. For a production background pass, create only terracotta, wall, linen and relevant botanical shadows, with a clear product landing area on the right. Product cutouts and exact typographic work should be composited afterwards. The finished result should feel like a credible campaign photograph, not a mood board with seven objects. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Carry, without ceremony Reference: [BAGGU](https://baggu.com/) Create a fully designed ecommerce hero for Day Carry, a practical bag and accessories label. The direction is a contemporary utility catalogue: direct, human, confident and a little colourful. It should communicate how the object fits into a day, without luxurious theatrics or the polished look of a beauty campaign. Canvas and grid: horizontal 16:9. Warm light grey-green ground #E3E6DC with dark forest ink #273A32. Use a strict two-column lower image grid beneath a broad typographic masthead. One vertical rule separates the panels. No rounded app cards, decorative sticker pile or invented browser chrome. Top navigation is almost plain text: the brand name at far left, “Bags / Accessories / About” at right, plus “Bag (0)”. The lettering should feel deliberately functional rather than generic minimalist luxury. Headline, exact words: “Out the door. Into the day.”. Set large in a crisp grotesque, medium-to-bold weight, tight but readable tracking. It spans the upper width on two long lines. Below the headline, a short caption at the left: “Good company for the everyday.” On the same baseline, at the right, a simple filled chartreuse button reads “Find your carry →”. The headline is the only major typographic gesture; secondary labels stay modest. Left photograph: a human-scale lifestyle crop showing one person carrying the client’s actual nylon or canvas bag. Crop from the shoulder or waist to just below the bag; the person’s face need not be shown. Clothing is casual and unbranded. The bag’s shape, strap length, fastening and pattern must match the supplied reference exactly. The background is a pale studio wall or a quiet doorway, with natural daylight and believable fabric wrinkles. Avoid glamorous runway poses, luxury hotel lobbies or fake commuting crowds. Right photograph: a clean, front-facing or three-quarter product view of the same bag on a plain, light ground. Show one extra supplied accessory alongside it only if it belongs to the actual range. Keep real creasing, stitching and hardware. The product is useful, not sculpted into an impossible floating form. A small functional caption beneath reads “ROOM FOR THE EVERYDAY”. Do not invent pocket counts, laptop dimensions, material percentages or carrying capacity. Colour and material: grey-green ground, forest text, one muted chartreuse accent #C4CE67, plus the real product’s colours. Let a lively print live entirely on the product. No added checkerboard behind an already patterned bag. A plain olive bag can sit beside a black-and-cream textile; never recolour the product to force palette consistency. Light is broad, soft and even, with a short contact shadow. Typography and spatial rules: use a real usable grid, generous gutters and one confident masthead. No editorial serif, no giant italic catchphrase, no jewellery-style metallic shine. A strap can lightly intersect an edge of the lower headline only if it leaves the whole word legible. The design should remain clear when reduced to a small social preview. Input contract: actual product photos lock identity. A generative scene may supply the human/context shot only when the correct bag can be composited or identity preserved; otherwise use the original client lifestyle photograph. For background-only generation, produce an empty doorway/studio setting and leave the right catalogue panel blank. Add actual products and exact brand typography in the final compositing pass. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Pour some joy Reference: [Graza](https://www.graza.co/) Create a complete ecommerce campaign for Sunday Press, using the attached actual product photographs. The exact headline is “pour some joy.”. Build a confident expressive composition with controlled asymmetry, deliberate scale and meaningful front/back layering. The final result includes the products, typography and supporting copy, rather than a blank background. ART DIRECTION Three actual oil bottles lean between -22 and +20 degrees on a warm butter ground. Put one bottle behind the first word and two in front of the terminal edges of the lower line. The headline is the main graphic shape; bottle shoulders interrupt only its outer edges. Arrange the bottles as an uneven diagonal, not a shelf. Keep packaging readable and the supporting line in a separate bottom zone. CANVAS AND TYPE The master is a 1600 × 900 horizontal hero. Main ground: #f7d494; type: #343e21. Use a wide friendly heavy grotesque. Set the headline large enough to be a principal visual element. Preserve exact words and intentional line breaks. Keep 5% text margins, a small original brand name in the upper-left and one supporting sentence near the bottom. Never invent prices, product facts, review scores, offers, awards or shipping claims. Give each format its own composition. LAYERING AND ANGLES Use a small number of decisive overlaps. Let products cross a letter terminal or lower stroke, while counters and enough of each word remain clear. Text may sit in front of an original photograph when contrast is sufficient. Product tilts should feel intentional, generally 7–22 degrees, without stretching or perspective-warping the supplied object. Photograph rotations preserve the source crop and all human anatomy. Avoid rotating every text line or making every element compete. Keep body copy clear of both headline and product silhouettes. MATERIALS AND LIGHT Preserve authentic material detail, including fabric weave, glazed surfaces, paper labels, bottle ridges and real skin texture where supplied. Keep the source photograph's light direction. Add only a quiet compatible contact or cast shadow for isolated objects; do not flatten all photographed shadows into a black halo. Do not add illustration, gradients, checkerboards, starbursts, badges or blobs to create artificial energy. Product form, contrast and typography supply the personality. PRODUCTION Treat attached product references as identity locks. Never redraw labels, alter product colours or replace the item with a vaguely similar object. If a cutout is required, produce a reviewed matte while keeping the actual source pixels. Preserve holes inside handles and straps and avoid deleting pale pattern details. Keep the original image as a fallback. Generate any new context separately without lettering, then composite the true product and exact typography in final editable layers. Inspect the completed result at both full size and a small mobile preview. Deliver a coherent hero, feed and Story family with different placements, not three centre crops. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Tin things Reference: [Fishwife](https://eatfishwife.com/) Create a complete ecommerce campaign for Little Harbour, using the attached actual product photographs. The exact headline is “tin things.”. Build a confident expressive composition with controlled asymmetry, deliberate scale and meaningful front/back layering. The final result includes the products, typography and supporting copy, rather than a blank background. ART DIRECTION Use a generous coral ground and deep red compact lettering. A real food photograph leans clockwise across the right half while the product carton stack leans counter-clockwise in front of its bottom corner. The large two-line headline crosses the photo edge at the left, maintaining readable dark ink against the pale food areas. Maintain one photographic focal point; no added illustrations, waves, lemons or decorative sticker pile. CANVAS AND TYPE The master is a 1600 × 900 horizontal hero. Main ground: #f6aa91; type: #722b30. Use a compact emphatic bold sans-serif. Set the headline large enough to be a principal visual element. Preserve exact words and intentional line breaks. Keep 5% text margins, a small original brand name in the upper-left and one supporting sentence near the bottom. Never invent prices, product facts, review scores, offers, awards or shipping claims. Give each format its own composition. LAYERING AND ANGLES Use a small number of decisive overlaps. Let products cross a letter terminal or lower stroke, while counters and enough of each word remain clear. Text may sit in front of an original photograph when contrast is sufficient. Product tilts should feel intentional, generally 7–22 degrees, without stretching or perspective-warping the supplied object. Photograph rotations preserve the source crop and all human anatomy. Avoid rotating every text line or making every element compete. Keep body copy clear of both headline and product silhouettes. MATERIALS AND LIGHT Preserve authentic material detail, including fabric weave, glazed surfaces, paper labels, bottle ridges and real skin texture where supplied. Keep the source photograph's light direction. Add only a quiet compatible contact or cast shadow for isolated objects; do not flatten all photographed shadows into a black halo. Do not add illustration, gradients, checkerboards, starbursts, badges or blobs to create artificial energy. Product form, contrast and typography supply the personality. PRODUCTION Treat attached product references as identity locks. Never redraw labels, alter product colours or replace the item with a vaguely similar object. If a cutout is required, produce a reviewed matte while keeping the actual source pixels. Preserve holes inside handles and straps and avoid deleting pale pattern details. Keep the original image as a fallback. Generate any new context separately without lettering, then composite the true product and exact typography in final editable layers. Inspect the completed result at both full size and a small mobile preview. Deliver a coherent hero, feed and Story family with different placements, not three centre crops. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Room to play Reference: [Dusen Dusen](https://www.dusendusen.com/) Create a complete ecommerce campaign for House Assembly, using the attached actual product photographs. The exact headline is “room to play.”. Build a confident expressive composition with controlled asymmetry, deliberate scale and meaningful front/back layering. The final result includes the products, typography and supporting copy, rather than a blank background. ART DIRECTION Use a warm shell-pink ground and deep green oversized typography. Place a real bathroom textile photograph on a slight diagonal across the composition. Let the first giant word pass over the image near its upper edge, with the last two words running across the bottom image boundary. The picture is not boxed into a product card. In the wide format, add one small tilted slipper photograph as a physical product annotation. Keep the product stripe pattern untouched and avoid adding a second decorative pattern. CANVAS AND TYPE The master is a 1600 × 900 horizontal hero. Main ground: #f3c8d0; type: #183d2d. Use a compact emphatic bold sans-serif. Set the headline large enough to be a principal visual element. Preserve exact words and intentional line breaks. Keep 5% text margins, a small original brand name in the upper-left and one supporting sentence near the bottom. Never invent prices, product facts, review scores, offers, awards or shipping claims. Give each format its own composition. LAYERING AND ANGLES Use a small number of decisive overlaps. Let products cross a letter terminal or lower stroke, while counters and enough of each word remain clear. Text may sit in front of an original photograph when contrast is sufficient. Product tilts should feel intentional, generally 7–22 degrees, without stretching or perspective-warping the supplied object. Photograph rotations preserve the source crop and all human anatomy. Avoid rotating every text line or making every element compete. Keep body copy clear of both headline and product silhouettes. MATERIALS AND LIGHT Preserve authentic material detail, including fabric weave, glazed surfaces, paper labels, bottle ridges and real skin texture where supplied. Keep the source photograph's light direction. Add only a quiet compatible contact or cast shadow for isolated objects; do not flatten all photographed shadows into a black halo. Do not add illustration, gradients, checkerboards, starbursts, badges or blobs to create artificial energy. Product form, contrast and typography supply the personality. PRODUCTION Treat attached product references as identity locks. Never redraw labels, alter product colours or replace the item with a vaguely similar object. If a cutout is required, produce a reviewed matte while keeping the actual source pixels. Preserve holes inside handles and straps and avoid deleting pale pattern details. Keep the original image as a fallback. Generate any new context separately without lettering, then composite the true product and exact typography in final editable layers. Inspect the completed result at both full size and a small mobile preview. Deliver a coherent hero, feed and Story family with different placements, not three centre crops. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Wild at hand Reference: [LEIF](https://leifproducts.com/) Create a complete ecommerce campaign for Native Interval, using the attached actual product photographs. The exact headline is “wild at hand.”. Build a confident expressive composition with controlled asymmetry, deliberate scale and meaningful front/back layering. The final result includes the products, typography and supporting copy, rather than a blank background. ART DIRECTION Art-direct a hand-and-body campaign as a tactile collage on pale citron. The real photograph of hands holding the bottle leans clockwise on the right; a smaller botanical photograph leans counter-clockwise nearer the left edge. Set the headline in a remarkably large warm-brown serif, breaking across the photograph boundary. Preserve skin tone, label detail, the pump and botanical colours. Use a precise front/back layer relationship rather than simulated depth or unrelated torn-paper textures. CANVAS AND TYPE The master is a 1600 × 900 horizontal hero. Main ground: #e6e6a8; type: #4a3025. Use an expressive bookish serif. Set the headline large enough to be a principal visual element. Preserve exact words and intentional line breaks. Keep 5% text margins, a small original brand name in the upper-left and one supporting sentence near the bottom. Never invent prices, product facts, review scores, offers, awards or shipping claims. Give each format its own composition. LAYERING AND ANGLES Use a small number of decisive overlaps. Let products cross a letter terminal or lower stroke, while counters and enough of each word remain clear. Text may sit in front of an original photograph when contrast is sufficient. Product tilts should feel intentional, generally 7–22 degrees, without stretching or perspective-warping the supplied object. Photograph rotations preserve the source crop and all human anatomy. Avoid rotating every text line or making every element compete. Keep body copy clear of both headline and product silhouettes. MATERIALS AND LIGHT Preserve authentic material detail, including fabric weave, glazed surfaces, paper labels, bottle ridges and real skin texture where supplied. Keep the source photograph's light direction. Add only a quiet compatible contact or cast shadow for isolated objects; do not flatten all photographed shadows into a black halo. Do not add illustration, gradients, checkerboards, starbursts, badges or blobs to create artificial energy. Product form, contrast and typography supply the personality. PRODUCTION Treat attached product references as identity locks. Never redraw labels, alter product colours or replace the item with a vaguely similar object. If a cutout is required, produce a reviewed matte while keeping the actual source pixels. Preserve holes inside handles and straps and avoid deleting pale pattern details. Keep the original image as a fallback. Generate any new context separately without lettering, then composite the true product and exact typography in final editable layers. Inspect the completed result at both full size and a small mobile preview. Deliver a coherent hero, feed and Story family with different placements, not three centre crops. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## After hours Reference: [Flamingo Estate](https://flamingoestate.com/) Create a complete ecommerce campaign for Orchard Hours, using the attached actual product photographs. The exact headline is “after hours.”. Build a confident expressive composition with controlled asymmetry, deliberate scale and meaningful front/back layering. The final result includes the products, typography and supporting copy, rather than a blank background. ART DIRECTION Fill the frame with the supplied real outdoor sculpture-and-candle photograph. Keep enough of the original product visible to recognize its vessel and label. Use large parchment italic lettering across the lower part of the photograph, with the second line offset to the right like a fashion-campaign signature. Apply a restrained dark photographic scrim behind the text when necessary, keeping image detail in the shadows. This is a photograph-led cover, with no bordered catalogue panels or decorative botanical overlays. CANVAS AND TYPE The master is a 1600 × 900 horizontal hero. Main ground: #6c2c24; type: #f9e7c8. Use a high-contrast italic fashion serif. Set the headline large enough to be a principal visual element. Preserve exact words and intentional line breaks. Keep 5% text margins, a small original brand name in the upper-left and one supporting sentence near the bottom. Never invent prices, product facts, review scores, offers, awards or shipping claims. Give each format its own composition. LAYERING AND ANGLES Use a small number of decisive overlaps. Let products cross a letter terminal or lower stroke, while counters and enough of each word remain clear. Text may sit in front of an original photograph when contrast is sufficient. Product tilts should feel intentional, generally 7–22 degrees, without stretching or perspective-warping the supplied object. Photograph rotations preserve the source crop and all human anatomy. Avoid rotating every text line or making every element compete. Keep body copy clear of both headline and product silhouettes. MATERIALS AND LIGHT Preserve authentic material detail, including fabric weave, glazed surfaces, paper labels, bottle ridges and real skin texture where supplied. Keep the source photograph's light direction. Add only a quiet compatible contact or cast shadow for isolated objects; do not flatten all photographed shadows into a black halo. Do not add illustration, gradients, checkerboards, starbursts, badges or blobs to create artificial energy. Product form, contrast and typography supply the personality. PRODUCTION Treat attached product references as identity locks. Never redraw labels, alter product colours or replace the item with a vaguely similar object. If a cutout is required, produce a reviewed matte while keeping the actual source pixels. Preserve holes inside handles and straps and avoid deleting pale pattern details. Keep the original image as a fallback. Generate any new context separately without lettering, then composite the true product and exact typography in final editable layers. Inspect the completed result at both full size and a small mobile preview. Deliver a coherent hero, feed and Story family with different placements, not three centre crops. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Carry on Reference: [BAGGU](https://baggu.com/) Create a complete ecommerce campaign for Day Carry, using the attached actual product photographs. The exact headline is “carry on.”. Build a confident expressive composition with controlled asymmetry, deliberate scale and meaningful front/back layering. The final result includes the products, typography and supporting copy, rather than a blank background. ART DIRECTION Remove the plain catalogue background using an accurate reviewed alpha mask or SVG silhouette. Preserve the white gingham pattern, strap edges, metal hardware and open handle interiors. Place the larger gingham duffle low and forward on a counter-clockwise tilt. Float the chartreuse bag higher and to the right at a clockwise angle. Set two giant dark green words on shell pink behind the bags, with only a strap or silhouette edge grazing the lower portions of the letters. Product positions form a rising diagonal rather than a symmetric two-column grid. No rectangular white product-photo fields. CANVAS AND TYPE The master is a 1600 × 900 horizontal hero. Main ground: #f4bdcc; type: #283b31. Use a wide friendly heavy grotesque. Set the headline large enough to be a principal visual element. Preserve exact words and intentional line breaks. Keep 5% text margins, a small original brand name in the upper-left and one supporting sentence near the bottom. Never invent prices, product facts, review scores, offers, awards or shipping claims. Give each format its own composition. LAYERING AND ANGLES Use a small number of decisive overlaps. Let products cross a letter terminal or lower stroke, while counters and enough of each word remain clear. Text may sit in front of an original photograph when contrast is sufficient. Product tilts should feel intentional, generally 7–22 degrees, without stretching or perspective-warping the supplied object. Photograph rotations preserve the source crop and all human anatomy. Avoid rotating every text line or making every element compete. Keep body copy clear of both headline and product silhouettes. MATERIALS AND LIGHT Preserve authentic material detail, including fabric weave, glazed surfaces, paper labels, bottle ridges and real skin texture where supplied. Keep the source photograph's light direction. Add only a quiet compatible contact or cast shadow for isolated objects; do not flatten all photographed shadows into a black halo. Do not add illustration, gradients, checkerboards, starbursts, badges or blobs to create artificial energy. Product form, contrast and typography supply the personality. PRODUCTION Treat attached product references as identity locks. Never redraw labels, alter product colours or replace the item with a vaguely similar object. If a cutout is required, produce a reviewed matte while keeping the actual source pixels. Preserve holes inside handles and straps and avoid deleting pale pattern details. Keep the original image as a fallback. Generate any new context separately without lettering, then composite the true product and exact typography in final editable layers. Inspect the completed result at both full size and a small mobile preview. Deliver a coherent hero, feed and Story family with different placements, not three centre crops. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Berry good, ice cold Reference: [OLIPOP](https://drinkolipop.com/) Create a complete campaign for Day Soda, a colourful canned-drink brand. Headline, exactly: “berry good. ice cold.”. The emotional idea is the first cold sip on a bright afternoon. Make the drink feel tangible and chilled through real materials and camera choices, not through a generic blue rectangle. CANVAS AND COMPOSITION In the landscape master, reserve roughly the left 38% for a pale celery paper field and the right 62% for a tightly framed drink photograph. Keep the entire headline at least 25px inside that paper field, including punctuation; reduce its size or shorten line lengths rather than letting it cross into the photograph. The image is a still life: a full-height glass filled with a dark red drink and irregular translucent ice, the supplied actual can beside it, and the fruit already established by the reference product. The glass and can form a slightly uneven pair. A few enlarged berries occupy the near foreground, cropped by the lower edge, with the background falling to a clear bright-sky blue. The result feels like a real tabletop shoot made monumental, not an infographic. In portrait, let the photograph occupy the lower two thirds and let the headline lead from a compact top field. MATERIALS, LIGHT AND CAMERA Use a slightly low camera angle with the glass rim visible. Broad directional daylight enters from upper left; ice has transparent edges, the metal can has genuine cylindrical reflections, and condensation beads vary in size rather than forming a procedural dotted pattern. Berry bloom is matte, glass is glossy and liquid is translucent. Do not add frost to a label or invent a pouring splash. If using a supplied photograph, keep its ice, straw, fruit, can and light intact. Do not change one labelled flavour into another through the props. TYPE AND COPY Use an expansive rounded old-style display serif as a friendly supermarket-poster voice, not Hope & Me’s exact type system. The headline is the principal graphic on the paper field, dark forest on pale celery, with a clear two-line rhythm and a small amount of breathing room. Only add the short support “A brighter kind of break.” if the format can hold it. No nutritional badges, comparison charts or invented gut-health claim. Maintain a visual hierarchy of headline, drink, can label, then support. BACKGROUND-ONLY DIRECTION Build the cold glass/fruit/tabletop environment as an empty set for compositing, with no imitation packaging and no lettering. If fruit identity has not been verified, replace the fruit with plain ice and an unbranded glass rather than implying ingredients. Keep the left paper zone clean. Avoid neon vapour, fantasy liquids, perfect spherical ice, decorative sticker piles, floating fruit rings and an unrelated tile pattern. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. SOURCE-VERIFIED TYPOGRAPHY For OLIPOP reference artwork, use the captured WindsorEF UltraHeavy display face and Ano supporting copy; do not substitute Garamond. For another brand, replace this with its own approved native font kit. Add typography natively after generation. Nutrition badges require exact SKU-specific evidence; do not apply a generic fibre quantity across the range. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## A proper chocolate break Reference: [Tony’s Chocolonely](https://us.tonyschocolonely.com/) Create a fully designed chocolate campaign for Good Chunk. Use the exact headline “break the ordinary.”. The concept is a chocolate break made visually oversized: the actual bar becomes a tactile landscape, while the wrappers provide a controlled shock of bright colour. SCENE AND STRUCTURE Use an edge-to-edge chocolate macro band anchored flush to the top and both side edges of the canvas. Crop into the actual chocolate surface so no tilted rectangular photo boundary floats through the middle. A cocoa reading field sits underneath. In the 16:9 master the headline is one generous line below the photograph; in feed and Story it is two lines beneath the image. Preserve the irregular segment geometry of the real bar. The actual wrapper/product stack stays within the upper image band, clear of the words. Keep any nuts or crumbs only when they exist in the supplied product shot; do not add an unverified ingredient. PHOTOGRAPHIC DETAIL Use close, low raking light from upper left so the chocolate ridges throw short, soft-edged shadows. Chocolate is satin, not liquid plastic; paper wrappers carry believable creases and printing. The macro should show real surface variation without artificial melting drips, glitter, exploding shards or clouds of cocoa powder. Do not invent a broken section where the supplied bar is whole. Real product photographs may be cropped and layered, but their colour, geometry and contents must remain intact. TYPOGRAPHY AND EMPHASIS The headline is a heavy, direct sans-serif set at poster scale, warm cream against cocoa. Keep the words wholly within the cocoa reading field, with visible spacing below the image band. No product or source-photo boundary crosses the headline. Add no extra company logo, price sticker, offer, percent saving or mission statement. One short supporting line, “Make a little room for a break.”, is optional in landscape and omitted in Story. PORTRAIT AND BACKGROUND PASS In feed and Story, the image starts at the very top edge; text belongs below it. The Story preserves comfortable top-image scale and essential headline safe margins. Do not float a rotated photo rectangle between two empty cocoa fields. For a generative background pass, create only an unbranded close chocolate surface with open composition for the real bar and wrappers; never ask the model to recreate packaging or the distinctive mould from memory. The production version should use the actual photographed bar wherever identity matters. AVOID No golden luxury crests, swirls of chocolate around a floating bar, generic beige food-blog styling, fake ethical certifications, fabricated farmer stories or competitor comparisons. The wrapper and material detail carry the personality. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## The off-duty issue Reference: [Vacation](https://www.vacation.inc/) Design a complete leisure-editorial campaign for Pool Hours, using an attached actual sunscreen/product-in-use photograph. Exact headline: “off duty.”. The atmosphere is a sunlit resort magazine found beside a striped towel: warm, slightly nostalgic and casually polished. SCENE Use a real photograph of a person holding the supplied sunscreen as the main image, not a blank peach background. A clear pool-blue or ocean-blue setting gives the skin and white/red packaging contrast. Preserve the original person’s pose, expression, hand shape, body proportions and product grip. Crop as a photographer would, leaving the face, eyes and product label unobstructed. Do not generate a new hand around a remembered bottle. A second small product reference can appear as a photographic annotation only if it strengthens identification; the human image remains dominant. CAMERA, LIGHT AND MATERIAL Keep the original late-day sunlight and warm skin tone. The image may have a subtle film-like grain and gentle highlight rolloff, but no orange colour cast that changes the product. Cream, skin and the package must retain their original texture. If the scene is built separately, use a simple poolside surface, a real woven towel and distant water sparkle, with shallow but believable depth. Do not add new skin exposure or suggest that sun protection removes all risk. TYPE AND LAYOUT Set the two-word headline in a large, soft editorial serif, resort red on a warm-cream copy panel. In the web hero, keep the complete lettering, including the descender of the y, comfortably inside that panel with at least 55px below the line box. In the landscape master, it sits in an image region with genuine contrast, with the model’s face well clear. If the source leaves no safe reading field, use one narrow warm-paper copy area at an edge rather than covering the face with a gradient. The words can touch the product silhouette at a low letter edge. Small copy is limited to “A little time on your own terms.” where there is room. No invented hotel name, destination, founding year, price, shipping policy or extra brand watermark. FORMAT DIRECTIONS For feed, compose the person/product image generously through the upper and middle field and anchor the headline away from the face. For Story, retain the portrait’s natural proportions and place words within the safe central region; do not crop the head away to make a landscape layout fit. The product-in-use photograph supplies the authenticity; exact packing remains locked. BACKGROUND PASS AND AVOIDS Generate an empty poolside/resort environment only when a separate scene is needed, with no people, words or sunscreen package; composite the approved photograph/product later. Avoid cartoon suns, sunburst stickers, fake travel stamps, palm silhouettes added as ornament, airbrushed skin, eroticised posing and unsupported efficacy language. This is an art direction, not medical advice or a clinical advertisement. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## At skin level Reference: [Glossier](https://www.glossier.com/) Create a fully designed sensory beauty campaign for Close Company with the exact headline “a little more you.”. The direction is intimate and tactile: a pale photographic still life with enough physical detail to feel lived-in, not an empty cosmetic product cutout on a pastel rectangle. SCENE AND IMAGE HIERARCHY Use the supplied translucent pink perfume bottle as the principal object. In the main photograph, white flowers and long green stems lean naturally around it, leaving one clear reading field. A small warm-brown glass vessel or existing table object can remain if it is in the source photo. Use a second tight macro of the actual bottle’s curved shoulder, red cap and refracted light as a small inset or an edge crop. Do not turn two photographs into a tiled comparison chart. The macro should feel like a visual footnote, not another hero. MATERIALS AND LIGHT Glassy translucency, a matte cap, petal veins, a faint table reflection and daylight from a nearby window provide the interest. Whites remain warm but differentiated: porcelain, petals, paper and translucent bottle are different materials. Retain real shadows and optical distortion through the bottle. No fake dew droplets, cloudy swirls, holographic liquid, metallic dust or invented ingredient formula. Do not smooth away the source’s product moulding or retouch the label into another typeface. TYPOGRAPHY Choose a spare, human modern sans-serif with generous negative space. The headline is large enough to feel intentional, with compact two-line rhythm and dark near-black ink. It may approach the bottle or flower edge, but must not compete with the floral stems or obscure the cap. Body copy, if used, is a single understated line: “A moment, made personal.” Keep the brand mark out unless an authorised asset is supplied. No faux luxury crest, giant italic perfume slogan, repeated tiny labels or extraneous website URL. FORMAT ADAPTATION In landscape, let the large still life occupy most of the composition and place the macro as a modest lower-edge note. In feed, bring the bottle to the centre-right and shorten the reading field above/left. In Story, allow the stems to lead the eye vertically but protect the top/bottom interface zones. Keep all package details and flower anatomy intact. Do not use a centre crop that removes the bottle base. BACKGROUND-ONLY PROMPT Produce an empty warm-white tabletop with soft window light, a few naturally placed white petals and green stems, and a plausible glass reflection zone. No cosmetic packaging or text. Then composite the exact bottle photograph and final type. The complete concept may use existing approved photographs instead of generation. Avoid unsupported claims about pheromones, attraction, skin improvement, longevity or ingredient benefits. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## The long way home Reference: [Tracksmith](https://www.tracksmith.com/) Design an outdoor running campaign for Long Route. The exact headline is “the long way home.”. The emotion is the pleasure of taking the scenic route, not winning a race or producing a measurable training outcome. PHOTOGRAPHIC WORLD Use an actual wide country-road photograph: a pale gravel road recedes through green fields toward low hills, with the original small runners placed naturally in the distance. Keep the scale honest. The landscape should carry most of the composition, and the road should lead the eye through it. A restrained product annotation can show the supplied running layer in one small warm-paper inset near a lower corner. That inset is a real gear reference, not a second lifestyle hero. Do not put the runner inside an invented GPS map or add a fake split time. In the Story, preserve the source portrait photograph at its native ratio above a lower forest headline panel, keeping the whole group and their footwear visible. Start the words below the image, with essential text ending at least 250px before the bottom of the export. LIGHT, CAMERA AND TEXTURE Preserve the source’s overcast country light and subtle late-season colour. Gravel, grass, fabric and distant hills have different texture; the field image should not look like a glossy studio render. The running garment retains every seam, zipper, logo and fold. Any crop of people keeps heads and limbs natural; do not stretch a runner to fill the frame or transplant clothing. A modest grain is acceptable only if it fits the source photography. TYPE AND SPATIAL LOGIC Use a confident, bookish sporting serif for the main headline and a plain sans-serif for the one optional gear caption. The headline is large and quiet, aligned to an open sky/field region with sufficient contrast. In the web hero, it can span two lines while the road remains unobstructed. If white lettering lacks contrast in the sky, use deep green ink or move the words to a naturally dark tree region; do not bury the image under a black gradient. Do not cover the runners. No oversized stat, fake bib, invented club name or decorative speed stripe. PORTRAIT AND STORY Reframe the country road as a vertical path, retaining the small runners as people within a landscape. Keep the garment reference smaller than the photograph, with an obvious relationship to the campaign. Story’s main words belong inside the central safe area and must not sit against the top app controls. Do not merely crop the web hero. BACKGROUND PASS If generating an environment, request an empty country road, fields and low hills with no people, apparel, signs, text or route markers, leaving the required negative space. Composite licensed photographs/products afterwards. Avoid urban neon, gym equipment, glossy carbon-fibre fantasy, fabricated athletic endorsements, race results or health claims. The final piece should feel like a page from a real running journal. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Walk this way Reference: [Wild One](https://wildone.com/) Create a complete pet-accessories campaign for Good Walk, with the exact headline “walk this way.”. The visual idea is the energy just before a walk: an actual dog, an actual fitted harness/leash and a bright graphic field, with no fabricated behavioural promise. SCENE AND COMPOSITION Use the supplied dog-and-handler photograph as the photographic anchor. Keep the dog’s full face and eyes clear. A genuine rope leash curve can cross the colour field as a functional graphic line, but must still connect plausibly to the real hardware. The handler may be cropped naturally at the waist if that matches the source, never at a joint in a disturbing way. Retain the harness fit, strap path, clips, stitching and reflectors exactly. No invented extra limbs or a leash attached to empty air. COLOUR AND TYPOGRAPHY Commit to a vivid lime field paired with deep forest/near-black type. The dog photograph and actual product colour provide the rest of the palette. Large friendly bold sans-serif lettering sits in the open field, with one intentional overlap at a leash or product edge. A giant central word should not cover the dog’s muzzle. Keep a clean two-line reading order. Do not add a paw-print pattern, cartoon bones, random badges or a rainbow of decorative stickers. The pet and leash are enough personality. PHOTOGRAPHIC TREATMENT Preserve the original dog’s fur texture, expression, natural lighting and anatomy. Do not recolour the coat or brighten the harness into another variant. A product-only insert may show the original matching leash photograph, but should remain secondary to the dog-in-use moment. If the source is a studio dog shot, use its real shadow and ground instead of fabricating an outdoor action scene. Avoid generated hands, false action blur and dog poses that look uncomfortable. FORMAT FAMILY In the web hero, give the dog-in-use image a broad right field and the big words a clear left field, using the real leash to tie them together. In feed, crop around the dog naturally, retaining enough handler/product context to understand the walk. In Story, use the tall source photograph and put the headline in a genuinely open upper area within safe margins. No fake review stars, price offer or invented safety promise. BACKGROUND PASS If needed, generate only a simple unbranded sidewalk/studio environment with consistent daylight and a quiet headline zone, without animals, people, products or lettering. Composite the real authorised photograph afterwards. Keep source provenance in the project notes. The result should feel like an energetic pet brand campaign, not a homeware product dropped into lime. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## A different kind of clean Reference: [Blueland](https://www.blueland.com/) Design a complete household-care campaign for Refill Day, using the exact headline “fill. drop. repeat.”. The concept is a familiar refill ritual shown at macro scale. The interest comes from water, bubbles and the real product system, not a floating bottle on another plain background. SCENE AND PRODUCT RELATIONSHIP The main photograph is a close view of an actual tablet entering or dissolving in clear blue water. The tablet remains materially believable: compact chalky surface, irregular tiny bubbles, genuine refraction and a visible water column. A smaller clean photograph of the supplied bottles/tins sits at one corner as a clear product reference. Do not invent how many tablets are needed, a before/after stain result or a chemistry diagram. If the source image contains written claims, choose a clean crop that excludes those overlays rather than treating them as new campaign copy. LIGHT AND CAMERA Use a macro/underwater photographic feeling, with directional light catching bubble edges and the tablet’s surface. Blue ranges from deep navy in the distance to bright clear cyan near the action. The glass/bottle reference keeps its real label, liquid colours, cap and transparency. Do not use simulated transparent packaging that bends impossibly or a perfect animated bubble grid. Avoid foam mountains, magical sparkles, smoke and a sterile stock-laboratory mood. DESIGN SYSTEM Set the short three-part headline in a strong clean sans-serif, large and separated with a deliberate rhythm. Warm white text belongs on a naturally dark part of the water image, or on one purposeful navy panel. The secondary product photograph can be presented as a slightly tilted physical print, introducing a human editorial note without hiding the packaging. Keep the main water action visible. No extra brand URL, fake stamp, certification logo, review badge, savings percentage or unverified environmental sentence. FORMAT ADAPTATIONS Landscape: water macro spans the frame, headline anchors left, product reference sits lower right with breathing room. Feed: stack the two-line headline above the water focal point and let the product photograph bridge the lower edge. Story: keep the action central, words within safe margins and the small reference clear of a future link sticker. Each format should read as a campaign, not a product information sheet squeezed into portrait. BACKGROUND PASS Generate only blue water, believable bubbles and an empty action zone, without a tablet branded as a real product, labels, typography or claims. Use the actual supplied tablet/bottle photographs in the final composition where identity matters. No unsupported claims such as germ-killing, non-toxic, plastic-free or skin-safe. Any required commercial statement must come from the client’s approved copy. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## The slow morning Reference: [Chamberlain Coffee](https://chamberlaincoffee.com/) Create a fully designed coffee campaign for Morning Company, with the exact headline “slow mornings.”. The feeling is a quiet café table at the beginning of a day: warm, tactile and a little indulgent, without making a health or productivity promise. PHOTOGRAPHIC SET Use an actual still life of the supplied coffee product and drinking objects on dark wood. A real cup or glass of iced coffee can sit slightly forward, with the original package further back and one or two existing seasonal/table objects retained from the source. Do not add a large invented pile of beans or label an unverified ingredient. The empty dark-wood region is useful reading space, not a flat brown colour block. The package’s illustration and label remain exact. LIGHT, MATERIAL AND MOOD Let broad warm window light enter from one side. Wood has subtle grain and wear; ceramic has a quiet glaze; glass has real reflections; paper packaging has folds. Preserve the source’s contact shadows and depth. If a source candle is visible, do not add another flame or imply it is part of the coffee product. Keep the colour palette coffee-brown, warm cream and whatever actual colours the packaging contributes. Avoid teal-and-orange grading, impossible steam ribbons and syrup splashes created purely for spectacle. TYPE AND COMPOSITION Use a generous warm serif with confident scale, different from a bold homewares grotesque. Place “slow” above “mornings.” in the open wood field. The headline may approach an edge of the cup or bag, but cannot obscure a product name. Supporting copy is optional and limited to “Make room for the ritual.” Never invent prices, roast notes, country of origin, caffeine content, fair-trade certification or a discount. Do not reproduce a third-party collaboration logo outside its original package photograph. FORMAT FAMILY The landscape master should show a complete photographic vignette across the width, with words resting naturally in its quiet region. Confine the full headline to the dark wood at the left, with a clear margin before the photographed cups and packaging; scale type to that region rather than overlap the products. For feed, choose a closer crop that keeps the drink and package together. For Story, shift the photographic focal point upward and protect a central dark reading area; do not crop the package in half to force the original hero into a narrow frame. Use a small secondary original product-only view only if it improves identification. BACKGROUND PASS If generating a new context, request only a dark wooden café table, warm window light, an unbranded cup or glass and open package landing area. No printed bag, label or text. Composite the real packaging and exact typography afterwards. Preserve the supplied product and any original photography as separate layers. Avoid faux newspaper text, invented café logos, overstyled marble, random gingham and a generic empty beige studio backdrop. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Pink thinking Reference: [Hope & Me](https://hopeandme.com.au/) Create a fully designed campaign for Hope & Me with the exact headline “pink thinking.”. Use the supplied pink-cushion photograph as the identity lock. COMPOSITION Build a truly edge-to-edge wallpaper from the SAME actual cushion, repeated with full-turn rotations from -180° to +180°, including sideways and upside-down copies, strong scale changes, irregular spacing and extreme off-canvas crops. Avoid visible rows or uniform diagonal alignment. Each repeat contains the original product pixels, with a soft blurred shadow for depth. The photographs must overlap enough to cover every background pixel, including corners and gaps between curved silhouettes. Do not use an unrelated pattern, a tiled rectangle of the source photo, or a flat colour filling uncovered gaps. Then place one solid blush panel at the exact mathematical centre of the canvas, with equal opposite margins. Inside it, a large centred headline above one visually centred cushion. Measure visible product alpha bounds, not the image file's white padding. The cushion gently grazes the bottom letter edges without hiding a word. Only this central headline and single featured product are allowed: no logo, name, URL, footer, index, or other text anywhere. The background consists exclusively of product photographs and their shadows. For a source with a white studio background, use a reviewed silhouette clip and retain any pale stitching or interior detail. Never erase a light product edge to make the background cleaner. TYPE AND MATERIAL Use DM Sans Bold throughout the headline, lowercase with tight tracking and sturdy clean letterforms. Do not substitute a fashion serif or introduce a second headline font. Use the approved warm palette, charcoal-brown ink and authentic product colour. Subtle paper texture is optional; it must not reduce text contrast. Avoid adding sales claims, prices, shipping promises or an OOO credit. FORMAT ADAPTATION Rebuild at 1600 × 900, 1080 × 1350 and 1080 × 1920. Landscape allows a wider headline/product relationship; portrait uses a shorter line length and taller composition. Story headline and the single main product sit inside the platform safe area. Wallpaper panels must be centred separately for every size; do not crop a landscape wallpaper into portrait. PRODUCTION Compose in editable HTML/SVG or layers using actual source pixels. Generate no replacement product. If a texture pass is needed, request only unprinted warm paper, even lighting and no text or objects. Clip masks must be reviewed at full resolution, including pale edges, handles and small gaps. Product appears above type wherever overlap occurs. Test readability at thumbnail size. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Bowled over Reference: [Hope & Me](https://hopeandme.com.au/) Create a fully designed campaign for Hope & Me with the exact headline “bowled over.”. Use the supplied blue-bowl photograph as the identity lock. COMPOSITION Arrange five copies of the same actual bowl into a progressive fan, like a spearhead seen from slightly above. The largest, most forward bowl anchors centre-right; two smaller copies step backwards on each side with progressively less rotation. Layer the far copies first, then the medium pair, then the main product. Preserve the original pink/blue stripes and the white glazed interior. Do not cut out the interior as if it were background. The headline is huge, dark and left aligned, extending near the forward bowl so its rim grazes a letter edge. Keep the entire word recognisable. Warm butter paper is deliberate breathing room; no extra zigzags, checkerboards, flowers or decorative blobs. Add individually scaled blurred shadows so the fan has depth rather than looking like five stickers at equal scale. The product group should read as one purposeful arrow, not a row of evenly spaced catalogue thumbnails. TYPE AND MATERIAL Use DM Sans Bold throughout the headline, lowercase with tight tracking and sturdy clean letterforms. Do not substitute a fashion serif or introduce a second headline font. Use the approved warm palette, charcoal-brown ink and authentic product colour. Subtle paper texture is optional; it must not reduce text contrast. Avoid adding sales claims, prices, shipping promises or an OOO credit. FORMAT ADAPTATION Rebuild at 1600 × 900, 1080 × 1350 and 1080 × 1920. Landscape allows a wider headline/product relationship; portrait uses a shorter line length and taller composition. Story headline and the single main product sit inside the platform safe area. Wallpaper panels must be centred separately for every size; do not crop a landscape wallpaper into portrait. PRODUCTION Compose in editable HTML/SVG or layers using actual source pixels. Generate no replacement product. If a texture pass is needed, request only unprinted warm paper, even lighting and no text or objects. Clip masks must be reviewed at full resolution, including pale edges, handles and small gaps. Product appears above type wherever overlap occurs. Test readability at thumbnail size. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Wild at home Reference: [Hope & Me](https://hopeandme.com.au/) Create a fully designed campaign for Hope & Me with the exact headline “wild at home.”. Use the supplied tiger-cushion photograph as the identity lock. COMPOSITION Use a broad warm paper sheet as a single graphic gesture, slightly rotated with one native triangular fold and a subtle physical shadow. Set an enormous lowercase headline on the paper, aligned to its own coordinate system. Place the actual tiger cushion larger on the right, above the text layer, with a small overlap of the last line. The cushion remains whole: retain the original tiger print, piping, seams and proportions. Keep headline counters open and all words readable. The paper takes up most of the canvas; visible outer apricot margins and its fold make depth. This is not a web card or UI container. Avoid badges, many little notes, doodles, tape strips and any newly drawn tiger. A short source product title can live outside the image in the gallery, not as a second hierarchy inside the design. TYPE AND MATERIAL Use DM Sans Bold throughout the headline, lowercase with tight tracking and sturdy clean letterforms. Do not substitute a fashion serif or introduce a second headline font. Use the approved warm palette, charcoal-brown ink and authentic product colour. Subtle paper texture is optional; it must not reduce text contrast. Avoid adding sales claims, prices, shipping promises or an OOO credit. FORMAT ADAPTATION Rebuild at 1600 × 900, 1080 × 1350 and 1080 × 1920. Landscape allows a wider headline/product relationship; portrait uses a shorter line length and taller composition. Story headline and the single main product sit inside the platform safe area. Wallpaper panels must be centred separately for every size; do not crop a landscape wallpaper into portrait. PRODUCTION Compose in editable HTML/SVG or layers using actual source pixels. Generate no replacement product. If a texture pass is needed, request only unprinted warm paper, even lighting and no text or objects. Clip masks must be reviewed at full resolution, including pale edges, handles and small gaps. Product appears above type wherever overlap occurs. Test readability at thumbnail size. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## A little love Reference: [Hope & Me](https://hopeandme.com.au/) Create a fully designed campaign for Hope & Me with the exact headline “little love.”. Use the supplied doll photograph as the identity lock. COMPOSITION Create three giant repetitions of the same short headline, aligned as a clear typographic rhythm: one solid dark line, then two outline echoes. Use actual font outlines or native text stroke rather than raster distortion. A single actual doll stands large at the right, in front of a few letter edges, with enough empty counter-shape around the face and clothing to see the product. Retain the real doll's proportions, fabric, stitching and embroidered face. Make the repeats quieter than the lead headline. Use warm butter paper with no decorative pattern; the typography itself supplies movement. Keep one clearly readable complete headline and do not duplicate small supporting copy. The composition should feel like a playful typeset poster rather than a product grid. TYPE AND MATERIAL Use DM Sans Bold throughout the headline, lowercase with tight tracking and sturdy clean letterforms. Do not substitute a fashion serif or introduce a second headline font. Use the approved warm palette, charcoal-brown ink and authentic product colour. Subtle paper texture is optional; it must not reduce text contrast. Avoid adding sales claims, prices, shipping promises or an OOO credit. FORMAT ADAPTATION Rebuild at 1600 × 900, 1080 × 1350 and 1080 × 1920. Landscape allows a wider headline/product relationship; portrait uses a shorter line length and taller composition. Story headline and the single main product sit inside the platform safe area. Wallpaper panels must be centred separately for every size; do not crop a landscape wallpaper into portrait. PRODUCTION Compose in editable HTML/SVG or layers using actual source pixels. Generate no replacement product. If a texture pass is needed, request only unprinted warm paper, even lighting and no text or objects. Clip masks must be reviewed at full resolution, including pale edges, handles and small gaps. Product appears above type wherever overlap occurs. Test readability at thumbnail size. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## A whole lot of sparkle Reference: [OLIPOP](https://drinkolipop.com/) Create a fully designed campaign for Day Soda with the exact headline “a little sparkle.”. Fill every pixel behind the panel with overlapping real Pomegranate Sparkle cans, with full-turn rotations, sideways and inverted copies, contrasting scales and oversized edge crops. Avoid orderly rows. Use the original transparent can image; preserve all label details without creating a new nutrient claim. Layer cans until no flat background is visible, including small silhouette gaps. Force clearly horizontal cans into the visible perimeter, alternating left/right directions with diagonal and inverted poses; rotations hidden under other copies do not provide visible variety. Shadows are soft and shallow. The centre contains one opaque pale-cream panel, mathematically centred, with a large dark forest headline and one upright can beneath it. Centre the visible alpha silhouette of that can. Let the cap graze only a few letter edges. No added brand name, logo, caption, index, URL, footer or secondary text: only the central headline and single product feature. This is a product-led maximal composition, not a fruit photograph or unrelated patterned background. Each aspect ratio gets its own full-coverage repeat layout and exactly centred panel. Typography, light, product identity, scene-only generation and native-format adaptations must be specified as separate editable layers. Original source pixels are composited after any background pass. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. SOURCE-VERIFIED TYPOGRAPHY For OLIPOP reference artwork, use the captured WindsorEF UltraHeavy display face and Ano supporting copy; do not substitute Garamond. For another brand, replace this with its own approved native font kit. Add typography natively after generation. Nutrition badges require exact SKU-specific evidence; do not apply a generic fibre quantity across the range. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Off-duty, all angles Reference: [Vacation](https://www.vacation.inc/) Create a fully designed campaign for Pool Hours with the exact headline “off duty.”. Arrange five exact Classic Whip sunscreen cans into an asymmetric progressive fan. In the web hero, keep the full forward bottle and its shadow comfortably above the bottom canvas edge. Biggest can is the forward middle anchor; a medium pair steps backward and a smaller pair sits furthest behind. Rotate the copies in an orderly arc rather than random tumbles. Keep the red cap and long white bottle readable, with a soft blurred shadow under each. Use a warm resort peach ground and enormous confident serif lettering on the left. The main bottle may graze the outer edge of a headline letter, but never hide a complete character or the product identity. This variant is the graphic companion to the photographic resort direction: it deliberately uses product repetition instead of people. No invented SPF, efficacy, water resistance or duration claim. Landscape fans across the right half; feed makes a tighter diagonal arc; Story stacks the headline over a rising fan inside safe margins. Do not make a flat catalogue row or add palm clipart. Typography, light, product identity, scene-only generation and native-format adaptations must be specified as separate editable layers. Original source pixels are composited after any background pass. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Unwrap something good Reference: [Tony’s Chocolonely](https://us.tonyschocolonely.com/) Create a fully designed campaign for Good Chunk with the exact headline “unwrap something good.”. Use the actual uneven chocolate bar and wrapped-bar stack in a bold packaging-inspired paper composition. One oversized warm-cream sheet sits at a slight angle on cocoa-brown ground, with a single folded corner and a soft shadow. Heavy compressed sans-serif headline occupies the left area; wrapped products sit in front of its lower right letter edges. A separate enlarged crop of the exact chocolate's geometry may peek from behind the paper as a material cue. Do not smooth the chocolate divisions or alter wrapper lettering. Avoid inventing a certification or social-impact claim. The visual metaphor is unwrapping a paper sleeve, not a pile of generic confetti. Keep one clear headline, generous cream reading area and vivid actual wrappers. Portrait folds are recomposed, not a shrunken desktop design; Story keeps main words and featured wrapper safely away from interface edges. Product is above text, with all words readable. Typography, light, product identity, scene-only generation and native-format adaptations must be specified as separate editable layers. Original source pixels are composited after any background pass. PRODUCT IDENTITY AND HONESTY Treat attached photographs as identity locks: exact packaging silhouette, label artwork, cap, seams, colour and proportions. Source photography is the reference, not permission to invent product facts. Do not invent prices, discounts, stock, review scores, performance numbers, certifications or health outcomes. Never reproduce a certification as decoration. The example headline is campaign copy, not an assertion of a measurable benefit. Use the client-authorised logo only when explicitly provided. Do not add an OOO credit, speculative-study watermark, website URL or unrelated brand line to the image. Real reference brands are inspiration and attributed source photography, not clients of this concept library. LAYERING AND LEGIBILITY Create an editable layout with separate background photograph, exact product, shadow, headline and supporting-copy layers. Prefer the product in front where it grazes a letter edge; preserve counters and enough of every word to read immediately. Do not cover a face, eyes, product label, handle hole or delicate hardware. On a photograph, place lettering over a genuinely quiet region or use one purposeful opaque copy panel. Avoid an arbitrary gradient band as a substitute for composition. Review both the full-size artwork and a thumbnail; supporting text must remain clear. PRODUCTION BACKGROUND PASS Generate only the described physical setting and lighting with no words, logos, labels or substitute products. Leave the specified product landing area and text zone clear. Return the clean scene and, where useful, a separate shadow/matte pass. Then place the supplied real product pixels, using a reviewed cutout that preserves pale materials, reflections and openings. Never repaint a label to make it more legible. For supplied people or animals, use the original photograph, preserving pose and anatomy; do not fabricate an endorsement or imply that an invented scene is documentary. Keep any reused original photographs attributed in the project notes. DELIVERABLES AND FORMAT FAMILY Master: 1600 × 900 landscape creative, composed as export-ready artwork rather than a mock browser. Feed: 1080 × 1350; Story: 1080 × 1920. Recompose each format instead of shrinking a web page. Portraits remove navigation, cart UI and excessive body copy. Essential Story text stays at least 250px from top and bottom. Build a separate Pinterest composition at 1000 × 1500 if requested; do not call a 9:16 Story a dedicated Pinterest export. Keep the art direction consistent while varying scale and positions. Deliver the complete designed concept, the text-free scene prompt, and final compositing notes. ### Website hero Render as the described horizontal 16:9 desktop campaign hero. Keep navigation, the main headline, one clear product story and the exact CTA. Leave safe margins of 5% around text. Do not add a fake screen frame. ### Feed / carousel cover Adapt into a 4:5 social campaign cover, 1080 × 1350. Remove website navigation and cart UI. Recompose into a short headline in the upper third, one strong product/photo moment through the middle, and one quiet brand line at the bottom. Retain the same palette, material behaviour and photographic direction. Do not shrink a whole desktop page into a portrait. Keep all letters readable. ### Story Adapt into a 9:16 Story, 1080 × 1920. Remove desktop navigation and detailed body copy. Recompose headline and product group vertically; keep essential content at least 250px from the top and bottom for Story interface clearance. Reserve a calm area near the lower third for a link sticker added later. Maintain the concept’s actual photographic and typographic style; do not stretch or crop a desktop master blindly. A Pinterest export should be separately composed at 1000 × 1500 using the same hierarchy. ## Reusable brief generator Write a production-ready creative prompt using this brief. Brand: [BRAND]. Product identity references: [ATTACH ACTUAL PRODUCT PHOTOS]. Audience: [AUDIENCE]. Occasion: [OCCASION]. Channel and dimensions: [FORMAT]. Reference direction: [STYLE, NOT A LOGO TO COPY]. Exact headline: [HEADLINE]. Exact supporting copy and CTA: [COPY]. Specify the scene, camera angle, object count and placement, materials, lighting direction, shadows, palette, typography roles, hierarchy, overlap budget, navigation only where relevant, negative space, safe margins, and what must be preserved from supplied images. Explain the emotional purpose of each major element. Include an explicit avoid-list. Do not invent prices, reviews, claims, delivery policies or extra products. Separate a complete concept prompt from a text-free background/scene prompt and from the final compositing instructions. Add native-format adaptations rather than centre-cropping. Preserve a reusable brand kit across the family while varying composition intentionally.